Webinars can be a valuable tool for wholesale insurance brokers—both for marketing and education. Here are a few ways wholesale brokers can use webinars in their practice.
As a Lead Generation Tool
If you’re producing a webinar on a new insurance product, chances are that the people who sign up to watch that webinar have a high level of interest in that product.
If your goal is to gather a list of highly motivated leads, publishing webinars periodically can be a great way to build that list. You can even ask questions about the types of insurance the agent sells during the sign-up process, and target your later marketing campaigns accordingly.
As an Educational Tool
No doubt you get a lot of similar questions from agents about the types of insurance you specialize in. You can build trust and establish yourself as an expert by producing webinars that answer some of these commonly-asked questions.
You can also monitor the legal landscape and put out webinars explaining new laws that affect the insurance market to an agent audience, with an eye toward legislation that impacts their business and their customers. If you stay consistent, you can build a brand as an expert market resource that agents look to whenever there are major industry or legislative changes.
If you can break down complex insurance issues for your agent audience so they can use the information in their own practice, your webinars will be highly useful.
As a Way To Gather Market Intelligence
If you make your webinars interactive, you can use them as a tool to get feedback and crucial information that will help guide your business strategy.
Ask your agent audience what insurance topics interest them most, what challenges their own customers face in getting appropriate coverage, and how you can best help them assist those customers.
This can help you define your content strategy going forward, and ensure you’re addressing topics that are relevant to your audience.
As a Way To Build Your Brand
As a wholesale insurance broker, your expertise is a key part of your brand. Hosting periodic webinars helps reinforce your expert reputation among the agents you serve.
It’s also great for SEO, as the more content you have that links your name to the type of insurance you specialize in, the easier you’ll be for agents to find on search engines.
Webinars can be a powerful tool for wholesale insurance brokers—to help you generate leads, build a list of highly motivated prospects, establish an expert reputation, and educate the agents you serve. Incorporate webinars into your content strategy, and you’re likely to see outstanding results.