With over 875 million members and counting, LinkedIn is one of the most influential social media platforms for professionals today. And with a publishing platform that gives you a powerful way to reach those people, you could rapidly build a reputation as a thought leader in your industry by sharing valuable content on LinkedIn.
But not everyone has the time to write consistently for the platform – which is where LinkedIn ghostwriting comes in. Here are four reasons you should consider hiring a LinkedIn ghostwriting agency.
1. Save your time and energy
If you’re a leader in your field, you probably don’t have a lot of time to write your own content. But building a brand on LinkedIn requires consistently posting a variety of content that will catch your readers’ attention.
Social media copywriters are pros at this. Your LinkedIn content creator can sit down with you, gather your thoughts, and help craft innovative, thought-provoking articles that will be relevant to your target audience – with a plan towards consistency and optimal frequency of posting.
2. LinkedIn copywriters understand the platform
LinkedIn offers a lot of opportunities to elevate your voice – but you may not have time to learn the ins and outs yourself. Your ghostwriter will understand how to use the latest LinkedIn features to your advantage, how to augment your strategy by strategically curating content, how to strike the right tone for your demographic, and more.
3. Consistent content can help you stay top-of-mind
There are over 65 million business decision-makers on LinkedIn. If you want to build your brand on the platform (and stay top-of-mind to those who can decide to work with your company), you’ll need to keep showing up with content that’s consistently relevant, innovative, and useful.
LinkedIn notifies your connections when you publish content, which can keep you showing up for them. But not everyone has the time or the ability to stay consistent with good content – especially if you’re busy running your business. LinkedIn ghostwriting can free up your time to handle the tasks you’ve built your career on, while keeping you appearing consistently in your contacts’ feeds.
4. Strong headlines will grab attention
Publishing good, consistent content can keep you showing up in front of your connections – but if your headline doesn’t compel them to click on your article, the best-written article in the world won’t do you much good. Your ghostwriter will know how to write great content that includes headlines to encourage clicks and views.
LinkedIn is a powerful tool for elevating your professional brand and profile. Just as you’d hire a professional to handle other aspects of your marketing, it’s a smart strategy to hire someone knowledgeable to handle this. LinkedIn ghostwriting can help build your brand, strengthen your reputation as a thought leader, and make connections that can help move your business and career forward – all while allowing you to concentrate on what you’re best at.
Are you interested in setting up a professional LinkedIn strategy that’s tailored for the insurance industry? We can help! Email Kristen Nevins at email@example.com or call 707-410-7254.
Kristen Nevins, CDMP, has over a decade of experience in marketing and communications. She joined Direct Connection in early 2018 and leads the team with her extensive digital marketing expertise. You can follow Kristen on LinkedIn for more.