Using virtual tradeshows is becoming increasingly more common, and the insurance industry is primed to benefit from this money-saving, time-saving online experience. So what is a virtual tradeshow?
If you look quickly at the picture above, you might at first mistake it for a traditional tradeshow. In fact, it’s the main lobby of a virtual tradeshow. With amazing advances in technology and graphics, companies who have produced virtual tradeshow software offer a realistic, easy-to-use, interactive experience for exhibitors and attendees.
The traditional tradeshow is quickly becoming a thing of the past. The ROI from a traditional tradeshow has to offset the expense of travel expenses for exhibitors, the cost of the booth, and expenses for producing high-quality paper marketing materials for the booth. With attendance numbers steadily decreasing, this is becoming harder for exhibiting companies.
The virtual tradeshow makes attending a tradeshow once more worthwhile for businesses. The online format makes it easy for exhibitors and attendees to get there, by eliminating the travel expense issue altogether. Plus, speakers and moderators can check in from time to time, without having to devote their entire day to the tradeshow.
Robert Yu of USA Today writes, “In a typical virtual show, participants can click on an exhibitor’s booth to download company information, watch product-demonstration videos and chat online with sales reps. They can click on seminars to listen to lectures delivered via podcasts and PowerPoint presentations, or submit questions to experts for real-time or e-mailed answers.”
With businesses and individuals spending more and more time online, the virtual tradeshow concept is becoming much more popular. Stay tuned for our upcoming blog posts to learn more!