When delivering a webinar, you want your audience to be paying attention to you—not your outfit. You need to look good—first impressions are important—but your outfit can’t be too distracting. Ideally, it will be just as formal or casual as your audience expects. Here are a few tips for dressing to present.
Your clothes should fit well and be neat. No matter what you wear, make sure your clothes are pressed and not wrinkly. Choose clothes that are comfortable and fit well, and that you can move in. Avoid jackets or blazers that tighten uncomfortably when you raise your arms, or shirts that are too tight or cling in the wrong places—even if they’ll be layered under a jacket or sweater. You’ll have enough to think about without feeling uncomfortable about what you’re wearing, and discomfort can translate on camera.
Choose colors that compliment you. Every skin tone is different, and what looks good on you in real life may not translate well on camera. White, black, and red should generally be avoided on all skin tones. Light blue is a great go-to for pretty much anyone. Pastels are a better choice than bright colors, which can be distracting. When in doubt, check out what people wear on television—newscasters, TV show hosts, and others—and make note of the colors you see most on people whose hair and skin color are most similar to yours.
Pick subtle over bold. Big, bold patterns will be distracting for viewers. Choose subtle patterns over eye-catching ones, and single colors over patterns in general. Avoid wardrobe items with distinctive features—such as big floppy bows or shoulder pads—that might be extra noticeable to viewers. Stay away from anything too trendy, unless your webinar is about fashion.
Know what your audience wears. Your level of formality depends on your audience. The right outfit could be anything from a t-shirt and jeans to a suit and tie. Some industries are more formal than others, and different audiences have different expectations. Dressing like them can boost your credibility as part of their crowd.
Ideally, your wardrobe should be neat and sharp, but not attract too much attention—either positively or negatively. It’s a fine line to walk, but keeping it simple and well-tailored is the best strategy—whether you’re going for a more casual or formal vibe.