Many wholesale brokers, as well as the agents they serve, are actively searching for better ways to connect with their audiences in the coming year. Here are a few ideas for making an impact in 2021.
Invest in Your SEO
A solid SEO strategy will make your website more visible online to the people you most want to reach.
There are also a number of things that professionals can do to really boost your signal. But if hiring an SEO expert in the new year is outside your budget, there are lots of steps you can take on your own to improve your rankings.
Some ideas include adding title tags and meta descriptions to your pages; ensuring your website is mobile-optimized; and having a strong content strategy aligned with the topics your audience is most interested in.
Make Yourself an Expert Resource
Journalists are always looking for experts to interview, and you’ll cement your expert reputation by being quoted in insurance news articles.
Consider reaching out to news outlets, reputable blogs, and journalists who cover insurance issues as an expert resource.
Develop Your Own Content Strategy
Your own content strategy should focus on answering the most pressing and common questions that insurance agents bring you with regard to the insurance you specialize in.
Make a list of ten to twelve of those questions, and develop each of them into its own article. You can publish these on your own blog, on social media sites like LinkedIn, or write them for insurance news publications. Each strategy has its benefits.
Update Your Brand Image
It’s crucial to make sure your brand and messaging are both consistent and updated. Do a brand overhaul and if needed, hire a professional to give you an updated image.
It’s also important to make sure your brand, imaging, and messaging are consistent across all your social media platforms and on your website. Be sure your photo is current, and professional—hire a pro photographer if necessary; it’s money well spent.
Consider Something New
What haven’t you tried when it comes to marketing your wholesale insurance business?
Maybe it’s video marketing using platforms like Vimeo or YouTube. Maybe it’s staying consistent with a newsletter this year, or putting some real strategy behind the blog posts you write.
Pick one new thing you’re going to try this year, and then develop a plan for doing it. Combine that with the above strategies, and you should have a year full of business successes.
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