Nobody can sell your services better than one of your happiest customers, raving to their friends and family. That’s the energy you should strive to reproduce in all of your testimonial videos!
While testimonial videos can be extremely powerful, not all of them hit the mark. Here are a few tips for avoiding pitfalls and producing the most effective video testimonials possible.
1. Prep Your Questions Beforehand
It’s not always easy to tell a coherent story about a challenging time in your life – especially when you’re put on the spot. Make it easier for your customer to craft the narrative by preparing your questions and treating it like an interview.
Some questions you can ask that will give your testimonial structure include:
- What was the challenge you were having before you got in touch with us?
- What other insurance companies did you consider, and why did you pick ours?
- How did we help with your problem?
- What was the outcome of our help – what was the result?
- What impressed you the most about our services?
- Would you recommend our company to others? Why or why not?
The key is to give the testimonial a structure, with a beginning, middle and an end. The beginning involves the state your customer was in prior to working with you, and what problem they were seeking to solve. The middle describes how you solved their problem, and the end is the positive outcome.
2. Don’t Let Things Get Too Scripted
That said, if your customer goes a bit off track, that’s okay too. You don’t want your customer to sound too scripted or prepared, as that takes away from their authenticity and makes the testimonial less believable.
Sometimes, the best answers and thoughts you get are the ones you didn’t script for or ask about. Allow your customers the space to take the conversation wherever they want, and edit things down later if it gets a little long-winded.
3. Pick a Non-Distracting Location
The location should, ideally, not distract from the message. The best spot for your video may be a peaceful park bench, a seat at a café, inside a home office or classroom – depending on the customer’s profession and background, as well as the vibe you’re going for.
Above all, though, the location shouldn’t be too distracting or busy. Look for a place without a lot of background noise, foot traffic, or distracting visuals.
Video testimonials can do a lot for the credibility of your business. Make sure they’re not too scripted, but come prepared with questions and know the structure of the story. Pair strong storytelling with a non-distracting location, and you should be able to craft solid testimonials that will do the work of selling for you.