It’s simple. People love to follow the crowd–it’s just human nature. And, according to Arizona State University, social proof is a psychological phenomenon and powerful science of persuasion to get people to follow a crowd.
So it just makes sense to add social proof on website pages–aka your business’s online face and storefront. But what are some examples of social proof for websites? How can you effectively turn prospects into warm leads and even new clients? It’s all right here. Keep reading for four ways to add social proof on your insurance website.
1. Media Exposure Banner
A website banner of media exposure consists of all the publications your business has been featured in. It’s a ribbon that goes across the width of your website and compiles various media logos. For example, if your company has been featured in Insurance Journal–or any other well-known industry publication–website visitors will connect the dots and associate you with an already trusted source. It’s essentially a powerful endorsement, instilling credibility in your brand for new customers.
2. Earned Awards & Certifications Icons
Adding any awards or certifications to your website can significantly enhance your social proof and credibility. This will validate your expertise in the eyes of potential customers. Think about it like this. Imagine looking for a new dentist, and you come across a dental practice website displaying award icons of “Best Dentist in the City” and “American Dental Association Certified.” You might want to check them out, right? Little things like these not only highlight a business’s achievements but also ensure quality and professionalism.
3. Client Testimonial Slider
5-star reviews from satisfied clients serve as authentic endorsements, influencing potential customers to choose your business. Adding a dynamic testimonial slider to your homepage highlights the diversity of positive experiences and engages visitors with a quick rotating snapshot of your reputation. So go ahead–show off your success stories and start gaining new customers with this powerful website addition.
4. Tallied Number of Clients
A visible count of satisfied clients creates a sense of legitimacy and popularity. It sends out a signal to potential customers saying they are in good company by choosing your services. Imagine looking for a new coffee maker and seeing “Trusted by 10,000+ coffee lovers.” This not only gives you a sense of scale but also instills confidence that a substantial amount of people have already benefited from this product. Pro tip: you can even mix it up and add things like the total number of policies bound.
Mastering Social Proof on Website Pages
Implement these four powerful social proof components, and your website will be a lead-generation hub in no time. All you need are the logos of media publications you’ve been featured in, any awards, client testimonials, and a tallied number of clients you’ve served to date. You already have a loyal following–now it’s time to use your social proof to your advantage.
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Need a website makeover? With over 20 years of experience, we are truly experts in the insurance marketing industry. Email Kristen Nevins at email@example.com or call 707-410-7254 to learn more about tailoring a website strategy for your insurance business.
Kristen Nevins, CDMP, has over a decade of experience in marketing and communications. She joined Direct Connection in early 2018 and leads the team with her extensive digital marketing expertise.