Should Wholesale Insurance Brokers Hire a Digital Marketing Agency?

Digital marketing is any marketing that takes place online, from your website and email distribution list to your social media strategy. It can be a complex multi-level endeavor, or just involve your company website and LinkedIn account.

In 2019, you need an online marketing strategy – that’s where your prospects are, and where they expect to find you. According to SocialMediaToday, Facebook’s user count has grown to 2.3 billion and LinkedIn has over 610 million users total. If you want to be found, you need a digital presence.

There are many reasons why hiring a professional to handle it for you is a good idea, but it may not be right for everyone. Here are a few signs you should consider hiring a digital agency.

You spend a lot of time on your digital marketing, without getting results.
If you’re spending more than an hour a day on your digital marketing efforts and you’re not seeing more than the very occasional lead coming in, you may benefit from professional help.

A digital marketing agency can look at your audience and branding with a new perspective and help you implement strategies that get better results. They can also track the analytics of past campaigns, identify what works best and design your campaigns around that.

You almost never spend time on digital marketing.
Many wholesale brokers are too busy to do much more than occasionally update their LinkedIn profile. If that sounds like you, you could get more from your social media efforts – you just may need help.

Your competitors have a strong digital presence.
Who are the agents and brokerages you compete with? What is their digital presence like? Do they look polished, is their brand messaging cohesive, and are they active across many social media platforms?

If so, they’re probably working with a pro.

If your competitors are working with a digital marketing agency, it’s a good idea to consider it as well. A strong digital presence won’t just help you compete for traffic. A professional can assess your competition, help determine your unique selling point, and
develop a content strategy that differentiates you from that competition.

You’re not sure why you’re on certain platforms.
Do you have an Instagram account for your brokerage but hardly ever use it? Do you have professional accounts across several different platforms but struggle to keep up with it all? If so, a digital marketing agency can help you streamline.

It’s best to choose your social media platforms carefully. A digital media company can help hone your strategy, pick the platforms where you’re likely to get the most traction, and design campaigns that focus on those.

There are lots of reasons to work with a digital marketing agency. Pay for the services you need based on a range of options, and reap the benefits.