Guest blogging can be a great way to raise your profile in the insurance industry, improve your SEO rankings, and generate more qualified leads. Like every marketing tactic, however, it has its pros and cons. Here’s a look at the benefits and drawbacks.
Benefits of Guest Blogging
There are loads of benefits to blogging for a publication other than your own website. One of the most important is expanding your reach.
If you’re writing for a widely respected publication in your industry, you’ll reach a wider audience than you would on your own—and if you choose wisely, it will be an audience already interested in the topics you write about.
Blogging for a reputable online insurance publication will help build your reputation with this audience, elevate your status as an expert, and establish name recognition. It can also ultimately result in additional traffic to your own website, and more qualified leads.
Perhaps one of the most important benefits of guest blogging is improved SEO rankings. Many publications will allow you to include a link to your own website in your author byline or page. This link will be seen by Google as a vote of confidence in the authority of your own website, and the more of these links you have, the better your search rank will be.
Drawbacks to Guest Blogging
There are, however, some drawbacks to this approach. One of the most obvious is that it can be time-consuming to research publications, find the appropriate person to pitch to, and craft winning pitches for your article ideas. Not everyone will accept your proposals, which can feel like wasted time.
It’s also important to be selective about the websites you write for. The publication should be strongly aligned with your business and the type of insurance you specialize in, and it won’t bring you much benefit if they don’t reach the audience you’re looking to connect with.
In addition, if the publication doesn’t have a great reputation, this can hurt your business as well as your SEO rankings.
Guest blogging can absolutely be worth the time it takes. However, it’s important to pick the right websites to pitch to, and commit to crafting and sending out pitches on a regular schedule. It may take you a few tries to get started, but once you have a record of successful writing on other sites, acceptance will be easier—and you’ll be able to reap the benefits of your guest blogging strategy.