As part of an overall marketing strategy, taking advantage of the benefits of using regularly scheduled press releases can propel your business to the next level. They broaden your reach, allow you to highlight your business beyond your subscribers and contacts, and help draw in new leads.
Even a simple press release can have far-reaching effects – and those results are measurable. Most online distribution systems will generate reports immediately following the press release going out.
Here is actual data from a recent press release that Direct Connection sent out for a client. You can see the number of people who read the press release over time. Imagine that that’s 585 reads in addition to any other promotion that the company did on their own in the form of email marketing, social media promotion, etc. If one or two quality leads are generated as a result of the press release, then it has more than paid for itself!
Direct Connection offers press release services to our clients, including planning and identifying newsworthy topics, writing and editing, and distribution. We use PRWeb.com’s bulk pricing option, meaning that we can pass the savings on to our clients. Contact us today to explore the possibilities and learn more about how we can help!