You’ve heard the SEO buzz going around lately–and for good reason! But did you know that LinkedIn has an SEO mind of its own? Here’s your one-stop shop for everything you need to know about LinkedIn SEO. Plus, stick around until the end for three tangible tips to boost your company page’s reach.
What is LinkedIn SEO?
LinkedIn SEO (search engine optimization) refers to optimizing your LinkedIn profile and posts to improve visibility on both LinkedIn and Google search results. Essentially, it’s a strategy that attracts warm leads right to your business.
How Does LinkedIn SEO Work?
First, let’s start with an example. When your target audience searches “commercial property insurance” on LinkedIn, the algorithm will quickly scour through its database and populate LinkedIn pages, people, and posts with the keyword “commercial property insurance” in them. LinkedIn will only grab content with this keyword to give your searcher relevant results.
Similarly, when someone Googles a certain keyword, LinkedIn article content (aka your LinkedIn page blogs) can also populate on Google. Think of this as an additional opportunity to drive organic blog views.
What are the Benefits of LinkedIn SEO?
The benefits of LinkedIn SEO are nothing short of jaw-dropping. Plus, they can actually impact your professional success. By having a LinkedIn SEO strategy in mind, you can unlock a full range of advantages that go beyond just mere visibility.
Top LinkedIn SEO Benefits:
- Increased online traffic
- Warm lead generation
- More sales and conversions
- Growth in professional connections
- Boosted industry credibility
3 Tips to Boost LinkedIn SEO for Company Pages:
Tip #1: Add keywords in your tagline
Ask yourself, “What would prospects search on Google to find my company?” Do a little keyword research in your industry and make sure your LinkedIn company page tagline mentions that keyword. The more specific, the better!
Tip #2: Start posting LinkedIn articles
Many people don’t know this, but LinkedIn articles actually have the ability to pop up on organic Google searches. Yep – that’s a second chance to get your blog content in front of your prospects. Start cross-posting your website blogs over on LinkedIn for increased visibility.
Tip #3: Fully optimize your “About” section
You also want to make sure your industry keyword is somewhere in your company page’s “About” section. If you have more than one competitive keyword in your niche, feel free to place up to two or three for better reach.
Is your head spinning yet? You’ve got better things to do. A team of insurance marketing experts are at your fingertips – let us optimize your LinkedIn company page for you. Learn more about our LinkedIn Refresher Packages.
Need help with your marketing strategy? Email Kristen Nevins, Director of Marketing & Operations, at email@example.com or call 707-410-7254.
Kristen Nevins, CDMP has over a decade of experience in marketing and communications. She joined Direct Connection in early 2018 and leads the team with her extensive digital marketing expertise. You can follow Kristen on LinkedIn for more.