What impression do you make on your prospects? Your demeanor, marketing collateral, and staff should all exemplify your company’s branding and message, but sometimes a little leave-behind or gift item can make an extra-special, more meaningful connection between your company and a potential new client.
With advertising specialty items, you have an opportunity to give a product that distinctly says, “This is who we are,” to your prospect. Anything that they might pick up from their desk or use regularly is another chance for them to reconnect with your business.
And it really works. A 2004 study by L.J. Market Research clearly demonstrates that promotional products have distinct advantages:
- Customers will remember your business long after they’ve received your promotional product.
- You’ll make a lasting impression because of the length of time the promotional item is kept.
- Customers who receive promotional items come away with a more favorable impression of your business, meaning that they’re more likely to return to you in the future.
A wide range of products in a variety of colors and sizes are available for branding, including apparel, badges and lanyards, bags, calendars, clocks, computer accessories, desk items and writing implements, executive gifts, golf and other sports items, keychains, drinkware, and travel items. You can order products in various quantities for keeping in-house, sending out with sales representatives, taking to trade shows, or any other use you can think of.