3 reasons why you should be marketing your business consistently
Many business owners forego marketing when business is good – often because marketing takes up time and money. When business is good and you’re busy, it can feel less urgent to allocate valuable resources toward bringing in new business. However, saving your marketing efforts for the downturn can keep you trapped in a feast-or-famine cycle.
Here are a few reasons why you should be marketing your business consistently – even when business is booming.
1. Marketing Informs Your Customers
The agents who need your services the most won’t know you’re out there if you don’t tell them! It’s important to stay in front of your target audience (even those who aren’t ready to work with you yet) so they can reach out when the time is right. If you keep putting the word out, you’ll be at the top of the list when they do need you—and having a steady stream of contacts could help you stave off the next slow period.
2. Marketing Keeps Finances Stable & Helps You Grow Steadily
If you hold off on marketing until your business dries up, you’ll be stuck in a cycle where busy periods are followed by periods of financial hardship. This makes business far more stressful than it needs to be. If you keep marketing consistent, you’ll be a lot less likely to experience “feast-or-famine”. The best time to prevent a slow period is months before it even starts.
Some people do well by generating business from referrals and contacts, without doing much marketing. If that’s how your business has been coming to you historically, you’re good at what you do – and you tend to leave agents happy and willing to recommend you. But consider how much more you could grow if you truly marketed your services!
3. Marketing Helps You Evolve
If you haven’t given your marketing materials an overhaul in the past few years, chances are you’re overdue. Businesses change and evolve over time – and that includes your competitors! Pay attention to the competitive landscape and what makes your business stand out. It’s likely that your expertise has expanded, which means your current marketing message no longer accurately reflects what you do.
It’s crucial to reevaluate your branding and marketing periodically, and make sure they are right for your business as it stands today.
Marketing is useful no matter what stage your business is in. Even if you’re just starting out, your business could grow exponentially with the help of marketing professionals. Consider getting in touch, and we’ll help develop a plan to boost your business and strengthen financial stability.
Kristen Nevins, CDMP, has over a decade of experience in marketing and communications. She joined Direct Connection in early 2018 and leads the team with her extensive digital marketing expertise.
For additional information, contact Kristen at firstname.lastname@example.org or 707.410.7254.