Twenty-eight-year-old Jennifer is a new mom. For the first time in her life, she has to think about the welfare of someone totally dependent on her, so she’s decided to explore insurance, but she doesn’t know where to start.
One day, in a rare quiet moment, Jennifer is logged on to Facebook and sees that her friend Ellen is connected with an insurance agent. She shoots Ellen a quick message, requesting information about the agent and what he offers. Ellen confirms that he has helped her to set up life, auto and home insurance for her entire household, and she offers to connect Jennifer with him.
After speaking with the agent and considering the advantages of bundling, Jennifer decides to migrate all her policies to his agency and to purchase new life insurance policies for her family as well.
The Boston Consulting Group recently conducted a study showing that industries like insurance could benefit greatly from using social media. “Scenarios such as these are real. They are already happening. And they represent an enormous opportunity…” BCG reported.
“The ultimate goal is to create consumer advocates on behalf of the company,” they state. “Indeed, the best company-run social-networking programs foster and monitor conversations across the web.”
How can you make this work for you and your agency? Get started! Referrals are being made all the time and if you don’t have a presence, they will not be coming to you.