How quickly can users get what they need on your insurance agency website? It’s a crucial question. According to some studies, users will spend only about 15 seconds maximum on a website before moving on. If they don’t see what they need immediately, they’ll visit your competitor.
If it’s been a while since your website had an overhaul, maybe it’s time. Here are a few things to consider when giving your website an update in 2020.
Check Your Speed
Most people expect your website to load within two seconds at most. Google specifically aims to load within a half second.
This expectation holds true for people shopping online—but it’s also true for search engines. Google prioritizes faster sites, so if your website is slow, it could affect both your on-site sales and your rankings.
Page Speed Insights will tell you how fast your website is. You can also check the speed of your competitors to see how well you stack up against them.
List Your Contact Info
How visible is your contact information, and what’s your preferred method of contact? Perhaps the most important question is what your audience’s preferred method is. For instance, younger customers are notoriously averse to phone calls.
It’s a good idea to make sure your contact information is in a visible place, ideally toward the top right, which is where most people’s eyes tend to look first. Make sure it’s in a clearly visible font with lots of color contrast, so it’s easily seen.
Have a Call-to-Action
When people land on your home page, what do you want them to do? It surprises many people to learn you must tell them.
Do you want them to call you? Email you? Try your instant quote generator? Fill out a form to get your white paper? Pick one—don’t over-stimulate your visitor—and make sure that call to action is front and center on your website.
Is it clear from your website what you specialize in? When people land on your home page, can they immediately see where to get more information on different types of insurance? The navigation and icons here should be very simple and very visible. A commercial-minded designer can be of great help here.
For most customers, your website is your gateway. If it’s been a while since you’ve given yours an overhaul, it may be time. Consider color, up-to-date design, usability, speed and SEO. Hire professional help if you have to. It will be worth every penny!
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