Standing out in the inbox is the name of the game. But only a handful of insurance businesses know how to do it. The trick? Four simple strategies. Get more clicks, more business, and more revenue the efficient way. Keep scrolling for the top insurance email marketing tips to win more business.
Top 4 Insurance Email Marketing Tips
1. Share recent client wins
It’s plain and simple – social proof sells. Sharing recent client wins can be a game-changing strategy for insurance businesses looking to boost their client conversions. And not only that, it’s a unique way of sending a traditional sales-y email. Essentially, these success stories instill trust and confidence in your target clients making them see what they can expect when working with you.
How to do it: Take a recent client success and share how their experience went from problem to solution with your help. List out all the details in story form.
2. Add in bits of humor
Sending emails with no emotion or human touch is so 2007, and your email subscribers are catching on. In fact, a recent study found that 72% of people would choose a more humorous brand over the competition. Think of it like this. Humor and wittiness are a shortcut to connecting with your reader and winning their business.
How to do it: Get comfortable and pretend like you’re talking to a friend. Just be sure not to overdo it. Try something like this – sign off an email with: Feel free to send me a message and I’ll get back to you ASAP (Well, except for Saturday. Saturday I’ll be watching my 5-year-old pick their nose in a field instead of playing soccer with their team).
3. Write like you’re talking to one person
Don’t let bulk emails fool you. Even though you’re sending the same email to an entire list of people, there’s still only one reader at the end of the screen. And readers can feel when a business is being impersonal. This can cause prospects to lose focus and swipe out of your email. When writing your message, pretend you’re talking to only one person.
How to do it: Before sending your email, check for any words like “you all” or “you guys.” Replace these with a simple “you.”
4. Follow up with clickers
Not following up with contacts that clicked your sales email is like throwing away a treasure map to a gold mine. Clickers who didn’t book a call or convert right away mean one thing – they were once interested, and probably still are. These are technically your hottest leads. Send them another email for a higher chance of winning their business.
How to do it: Most modern email platforms let you see who clicked on an email. Go to your recent email, download the list of clickers, and send them another email a few days later. In your email, try and elaborate more deeply on what the first email was about.
Takeaway: Tips for Insurance Email Marketing
Want to see increased email conversions? Try sharing more client wins, adding in some wittiness, writing like you’re talking to one reader, and sending a targeted follow-up email to clickers. But most importantly, find an insurance marketing partner that shares up-to-date email marketing strategies so your business can see more conversions.
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Leave it to the experts – let our team handle your email marketing. Email Kristen Nevins at firstname.lastname@example.org or call 707-410-7254 to learn more about tailoring an email marketing strategy for your insurance business.
Kristen Nevins, CDMP, has over a decade of experience in marketing and communications. She joined Direct Connection in early 2018 and leads the team with her extensive digital marketing expertise. You can follow Kristen on LinkedIn for more.