As an independent insurance agent, you may have started off handling your own marketing—as new business owners often do. But at a certain point, you may find you’ve hit a plateau—and the best way to break through it is to hire professionals to take your marketing to the next level.
So how do you pick the right marketing agency for you? There are thousands of marketing agencies in the US, and all have different strengths and specialties. And with online marketing, you no longer need to be limited by geography. The options can be overwhelming.
Here are a few tips for choosing the right marketing agency for your insurance business.
Understand What You Need
You don’t have to know exactly what you want the marketing agency to do—ideally they should be able to look at your situation and make suggestions that are tailored to your business and goals. But still, it’s best to have a general idea of what you need and where you are.
Are you launching a new product? Are you looking for a few specific things on a monthly basis—like email marketing management and social media—or do you need a more comprehensive strategy?
Having an idea of what you need and who your target market is will both help you choose the right agency, and guide them in crafting a strategy.
Talk To Your Peers
Which marketing agencies are your competitors and colleagues using? Ask around and get recommendations. Ask the question on social media and other online groups you spend time in. Ask industry colleagues about who they’ve worked with and the results they’ve seen.
Know Your Budget
Your budget will vary depending on how much you make on a monthly basis, but also according to your needs, the stage your business is in, and other factors. A lot goes into calculating your marketing budget, but in general, your spend should be higher if you’re just starting out than if you already have an established market and clientele.
Further Reading: How to Determine Your Marketing Budget
Look For Specialized Experience
Not all marketing agencies understand the insurance industry equally. Look for marketing agencies that have hands-on experience and a record of building strong revenue growth for companies of your size and in your industry.
It can be challenging finding the right marketing agency—but these considerations should help you narrow down your list. Consider what kind of services you need, your budget, recommendations from industry colleagues, and specialized experience. With this knowledge, you should be able to pick the right marketing agency for you.