As a wholesale insurance broker, your business is most likely built on establishing your expertise in a specialized area of the insurance market—and becoming a valued expert resource for insurance agents and brokers who need that type of coverage for their clients. If you’re looking for ways to generate new business, showcasing your credibility is a good tactic to take. Here are a few ideas.
Build credibility on your website. Your website is a valuable tool for showcasing your expertise. You could do anything from starting a blog and writing about insurance issues to starting a vlog series showcasing common questions your agents and brokers ask about insurance coverage—and the appropriate answer. You can keep it cool and professional, or you can play with humor—depending on what’s appropriate for your audience.
Publish on other websites and blogs. In addition to publishing on your own blog, it could be beneficial to you to publish articles about your area of the insurance industry in publications—both print and online—that accept freelance contributions. As a wholesale insurance broker with specialized knowledge, your perspective on key issues could be valuable to readers—and a list of articles in trade and industry journals could both broaden your exposure and build your credibility in the industry.
Establish a presence in your community. Reaching out doesn’t have to start and end online. Look for opportunities to connect to potential business contacts in the insurance industry where you live—such as your local Chamber of Commerce, or at networking events geared toward insurance professionals.
Attend or exhibit at a trade show. Attending a trade show can be a great way to make connections with others in your industry. Either exhibiting or just walking the trade show floor can give you the opportunity to network. Even if you are not exhibiting, be sure and take plenty of business cards and a marketing piece or two to hand out to the connections you make.
There are plenty of ways to build credibility and a presence in both your local community and your industry as a whole—both online and off. Choose a few ideas and put them into action, and it’s likely you’ll see results.