Social media can be a fantastic tool for marketing your insurance business. Mostly, it’s free – but it’s also time-consuming. So how do you get the most out of social media without sinking hours into managing your accounts every day? Here are a few suggestions.
Schedule posts ahead of time. There are lots of tools, such as Buffer, Hootsuite and Later, that will let you pre-schedule posts across multiple platforms. This makes your posting much more efficient—as you can essentially set it and forget it.
Develop content that never goes out of date. This is called “evergreen” content—and it means a blog post or other content dealing with a theme that will always be relevant to your audience and doesn’t depend on industry changes. When you have content that’s always relevant, you can re-post it periodically if you need to give yourself a break.
Repurpose your content. Did you just write a white paper on a specific insurance topic? Consider breaking it up. Repurpose it into several blog posts, and then further into tweets, Facebook and LinkedIn posts, and more. Post and market them across multiple platforms. No need to reinvent the wheel and develop brand new posts and articles every time.
Know where your audience is. Are you getting strung out managing too many social media platforms at once? What are you getting out of all that effort?
Take a look at your presence across all social media platforms. Which one has the most followers and interaction? If your time is limited (and it always is), you may want to ditch the others for now and focus just on one.
Not every audience is on every platform. The insurance industry tends to rely a lot on LinkedIn—and if you’re in this industry, that may be the one social media platform you focus on to build your business. If you only have time for one social media account, go with the one that reaches the most people.
Limit your time spent on social. It’s easy to get drawn into social media and spend hours posting, interacting, and getting involved in conversations. This can be fun—and it’s what the platform is made for and designed to encourage. But you also have work to do.
If you’re finding you waste too much time on social every day, give yourself a time limit. You get an hour, twice a week. Use a tool like SelfControl to block your access to time-wasting sites when you don’t want to be on them.
Social media can be a huge time suck, but it doesn’t have to be. If you automate your posts, reuse and repurpose content, and limit time spent on the platform, you can take back control of your time.