Artificial Intelligence (AI) is currently having a profound effect on many industries – and insurance is no exception. A lot has been written about AI’s potential to transform certain areas of insurance, such as claims management and policy issuance. Less discussed is the technology’s serious potential to transform insurance marketing. Let’s discuss four ways AI-powered tools could change the way you connect with customers and prospects in the years ahead.
1. Creating Optimized Content
AI cannot replace real people in writing personal, thought-leadership content that drives results. However, it can provide key intelligence to help strengthen and optimize that content.
AI can help draft SEO optimized social media content, determine topics based on what ranks well, A/B test landing pages and other copy to determine what performs best, personalize your emails and other copy to encourage conversion, and perform keyword research. It can also help craft copy that encourages clicks and conversions based on performance data – for everything from PPC ads to email subject lines.
2. Fine-Tuning Your Marketing Strategy
With predictive analytics, AI has the potential to take much of the guesswork out of optimizing your marketing strategy. AI technologies can analyze large data sets to enhance your lead generation process, help you determine how to score and assess leads, predict customer behavior, conduct competitive intelligence research, and more.
3. Discovering Advertising Trends
Artificial intelligence can give you a peek behind the curtain and uncover customer insights to drive your advertising success. AI programs can help you optimize your media spend, gain new insights into customer targeting and delivery, and uncover new outreach opportunities that your competitors aren’t currently capitalizing on.
4. Improving Customer Relationships
Many insurance agencies are already using chatbots to perform customer service tasks on their websites. As AI technologies develop, the conversations these chatbots can have will become more meaningful and relevant to customers, and the tasks they can handle will become more complex.
In addition, AI can help personalize your communications across all marketing channels – helping you zero in on customer demographics and design campaigns and communications that speak to them.
Artificial intelligence has the potential to transform your online marketing in a variety of ways. From optimizing your copy and content to uncovering new ways to reach your customers and strengthen your campaigns, it’s likely to make your marketing more impactful – and in the hands of professional marketers, there’s no limit to what it can do.
Have questions? We have answers. Reach out to Brad Nevins at email@example.com or call 707-759-5391.