For some wholesale insurance business owners, the holidays are the slow season. But there are a few things you can do to keep the holiday lag in business from having an impact on your business this year. Here are a few ideas.
Give your clients a gift. You may not be able to offer discounts on insurance products over the holidays. However, you can do special things for clients you’ve worked with frequently—from sending a gift card to a local restaurant to sending a gift basket tailored to their tastes and interests. Investing in once-a-year gifts for key clients can be a smart business decision.
Get in touch. You don’t have to give something away in order to generate new business, however. It might not be feasible to send individualized gifts to everyone on your client list. But you can send cards, a “Happy Holidays” email or an online newsletter. These are great low-cost ways to remind your customers of the benefits of doing business with you.
Post-holiday marketing. Everyone is bombarded with marketing messages around the holidays. Why not hit them during the early weeks of January—when most businesses are still gearing up after the holiday vacation? Get your promotions ready in the weeks or months leading up to January so execution after the holidays is quick and easy.
Keep it non-denominational. Not everyone celebrates Christmas. It may be more expected to use “Christmas” rather than the more general “Holidays” in some parts of the country than others; however, be aware that sticking to Christmas-specific themes (or those specific to other holidays) on promotional materials may leave a few of your customers feeling left out. Unless you’re sure, it’s always a good idea to keep it general and not to assume you know how everyone you’re targeting celebrates the holidays.
Business doesn’t have to lag between the end of December and the New Year. With these tips, you should be able to drum up enough revenue to keep the month of December from lagging—and start the New Year off right.