Persuading a prospect to become a customer often involves “showing up” a certain number of times—staying in touch with them on a regular basis so that when they need a product you represent, you’ll be the broker (or company) that comes to mind.
This does take some time and a certain amount of planning. The good news is that it doesn’t have to be expensive. Here are some free marketing ideas for wholesale insurance brokers who need to keep in touch with customers and prospects.
Send an email blast. Showing up in your customers inboxes on a regular basis is a great way to stay top-of-mind for them. The challenge is catching their attention before they hit the delete button. If your emails seem too promotional, don’t have anything of value to offer or any interaction, that will likely be the case.
It’s important to offer content that’s of use—valuable product information, news, and interviews about topics that directly relate to their daily business.
Use social media. Communicating with your customers and prospects on Facebook, Twitter, LinkedIn, and other social media spaces can be hugely helpful. Ask questions—or invite your contacts to ask you questions about the insurance products you have. Offer timely news that affects your customers to show you’re plugged in and aware of their business.
Participate in discussion forums. Where do your customers and prospects hang out online? The best way to reach them is to find out—and spend time there, too. Look for online discussion forums and blogs that are relevant to insurance, and become part of the conversation. Establish yourself as an insurance expert on these sites (and include a link back to your website in your signature), and you’ll definitely strengthen existing contacts as well as making new ones.
Keeping in touch with prospects and customers doesn’t have to be expensive. There are hundreds of options online that are both free and effective—as long as your efforts are consistent. Pick one or two to concentrate your efforts on, and you’re likely to hit on a winning formula eventually.