With over 61 million senior-level influencers on LinkedIn, it’s a great place to build your network—especially if you sell insurance to businesses. Perhaps no other social media platform is as effective in getting your message in front of decision-makers.
However, not all messages have equal reach. Here are some tips for building your network on LinkedIn and expanding your ability to reach those you most want to speak to.
1. Make sure your content is quality.
The first and perhaps most crucial step is to make sure your content is high quality and engages your audience. The more people interact with your content—commenting, reposting, sharing and liking—the more your content will be visible to their followers.
Professional content should be industry-relevant and help your audience solve some problem or provide insightful commentary on some aspect of your business. Pay attention to the problems your ideal customers are facing that you can help solve, and design content that answers the most common questions you receive.
2. Mix up your content strategy
LinkedIn has a more professional tone than many other social media platforms. However, there’s still room to mix up your professional posts with some more personal content—for example, fun shots from your last conference, candid pics around the office, and some personal updates that still reinforce your brand.
3. Interact with other peoples’ content
Engaging with other users’ content will also help build your profile. Take some time to reshare a great piece of content or make comments to start a conversation with the author and you’ll build your connections in the industry.
4. Use keywords and hashtags strategically
Hashtags are a way of tagging your content so people can find it more easily. Very generally, your hashtags should be keywords that people actually search for, but it can take some strategy to choose the right ones. It’s often to your advantage to choose hashtags that are popular enough to attract traffic, but not so popular that you’ll be lost in the crowd. Aim for no more than 3-5 relevant hashtags per post.
5. Hire a LinkedIn ghostwriter
This may be the most powerful tool in your arsenal for building your profile on LinkedIn. A knowledgeable ghostwriter will understand your audience and be able to write content that will generate likes, comments, traffic and interactions. In addition, they’ll know how to leverage all the tools LinkedIn offers to help build your audience.
Hiring a ghostwriter for LinkedIn can maximize the results you get from each piece of content, while freeing up time to focus on your business.
LinkedIn is a powerful platform for building an audience, increasing your industry profile, and generating revenue. Great content is the key to building clout on LinkedIn—but there are also strategic moves you can make to help expand your reach. A great LinkedIn ghostwriter can help you leverage them all to the best effect.
Kristen Nevins, CDMP, has over a decade of experience in marketing and communications. She joined Direct Connection in early 2018 and leads the team with her extensive digital marketing expertise. You can follow Kristen on LinkedIn for more.