Holidays are a great way to reach out via social media and drum up some buzz. They’re also a good way to show the human side of your wholesale insurance business—to take the focus off insurance for a little while to have some fun. Halloween prohttp://www.webdcmarketing.com/wp-admin/post.php?post=1080&action=edit&message=9vides a lot of opportunities to engage your business partners over social media, as well as getting the attention of prospective partners. Here are a few ideas for using the holiday creatively in your online marketing efforts.
Hold a spooky cubicle or office contest. Chances are you work in an office or cubicle, and a lot of your business partners do, too. If you and your office mates go all out in decorating your work area, take pictures and post them to social media. Encourage your audience to do the same, and give out a prize for the most elaborately decorated cubicle—such as a gift certificate to an area restaurant or store.
Show off your jack-o-lanterns. You can make this a contest, or just upload pictures of the crazy pumpkin art you and your family—or your employees—create. Invite your audience to do the same, and highlight the best jack-o-lanterns on your social media or even your website.
Crazy pet costumes. Love dressing up your dog for Halloween? Post a picture. Better yet, encourage your employees, business partners, and social media audience to do the same. Have your followers vote on the funniest or most creative pet costume.
Most creative Halloween recipes. Encourage your employees to cook up Halloween-themed treats for your holiday office party. Take pictures and show them off online—on your website or your social media platforms, or both. Get your audience engaged by encouraging them to post their own pictures of delicious Halloween-themed food. Offer a prize for the most delicious-looking recipe.
Get creative with content. Write a funny, off-the-cuff guide to insurance coverage for zombies, horror movie villains, witches, skeletons, or other Halloween baddies. If you already do webinars or reports on insurance coverage in various areas, do it in the theme of your regular content. Taking it seriously will make it more funny.
There are plenty of ways you can have fun with Halloween, engage your audience, and demonstrate the human side of your company. Get business partners and prospective partners involved by holding a giveaway for the best Halloween-themed costume, artwork, decorations, or other activities, or go all out and film a funny webinar or skit that parodies your usual content. You can use Halloween to market your business—and have some fun in the process.