Business cards have been an important part of making a good first impression for many decades. For a long time, they’ve been a staple for business owners and professionals in all industries – helping leave a lasting impression, strengthen professional branding, and pass out contact information to prospects.
But in 2024, with so much of our business online, business cards might seem a little old-fashioned. Is it time to pack up your business cards and simply rely on your online presence to connect with prospects?
The short answer is no. Business cards are still incredibly relevant today – and because fewer people are using them, you stand out more when you have a high-quality card to give to prospects.
Here are 4 tips for keeping your business card relevant in 2024.
1. Keep your branding consistent
This advice should apply at any time – but with so much of our personal and professional branding scattered throughout multiple online and offline platforms, it’s never been more critical.
Ensure your business cards are aligned with your branding, both online and off. It’s important to ensure that prospects recognize your style and tone both in your business card and your online properties such as website and social media
2. Connect your business cards to your online presence
It’s not just important to include your phone number, website and email address on a business card these days. You should also include your most important social media platforms – especially if you have a large following on one or more of them. That way, any prospects you meet in real life can quickly get plugged into the online ecosystem you’ve built.
3. Include a QR code
QR codes are everywhere, and this easy and convenient addition can help bring your business cards into the modern era. When a prospect scans the QR code, your contact info can be saved directly to their contact list so they don’t have to remember a number or hang onto the card to get in contact with you. It’s a move that gives a tech-savvy and creative impression.
4. Get creative with size and shape
You don’t want your business card to look and feel just like all the other cards a prospect may have in a stack. Instead of the typical rectangular, consider choosing a square design, a design with rounded edges, or other creative shapes. Also, consider using materials such as recyclable cotton, linen or hemp blends, or metal accents.
Business cards can be a crucial tool in spreading the word about your company whenever you meet a prospect in person; at networking events and presentations; at tradeshows and even at social events. These days, just having business cards will make you stand out—use these tips, and you can make an even stronger first impression.
We can help uplevel your business cards and tailor them perfectly to the insurance industry. Email Kristen Nevins at email@example.com or call 707-410-7254.
Kristen Nevins, CDMP, has over a decade of experience in marketing and communications. She joined Direct Connection in early 2018 and leads the team with her extensive digital marketing expertise. You can follow Kristen on LinkedIn for more.