Content & Copywriting

Does this describe your business?

  • You find it challenging to create relevant, unique content that your target audience is compelled to read.
  • You dream about how helpful it would be to have a marketing partner (with Property & Casualty insurance expertise) to generate articles for your business.
  • You know the demand for new content is only going to keep growing – and you don’t want to miss out.
Content Copywriting

How We Help

We help our insurance clients with distinctive, custom content that specifically addresses their product and service offerings – and we can help you too.

Not all insurance professionals are born with the ability to write meaningful, valuable commentary – but it’s important to create it nonetheless!

Producing content on a consistent basis demonstrates your value to the industry, while driving people to your brand organically and indefinitely. Our team crafts written pieces for our clients every day, positioning them as specialized thought-leaders in the insurance field.

By posting regular content on your website, your company will not only enjoy a boost in overall web traffic and SEO – you will also have a stream of timely information to distribute via emails, post on social media, and share with the industry at large.

Our methodology is centered around monitoring insurance industry trends to develop written pieces that people want to read. By partnering with us, you’ll have the opportunity to offer a wide range of content.

Content & Copywriting Services

Did you know that creating just one solid industry report can bring in hundreds of new prospects for your business?

Just imagine what could happen when you have a consistent stream of new content flowing through your website and being distributed through various channels in the insurance industry! We can create a wide range of written copy to meet your needs, including:

  • Annual/Quarterly Reports 
  • Articles
  • Blog Posts 
  • Case Studies 
  • Special Reports 
  • White Papers
  • LinkedIn Ghostwriting

Press releases are a powerful tool for insurance companies to communicate important news and updates to the public and the media, build brand awareness, and generate new business opportunities.

Press releases can have a wide impact if done correctly – but they have to be written well, with a focus on what’s newsworthy to your audience (not just your company).

Some top reasons to push out press releases in the insurance industry:

  • Announcing new products or services
  • Sharing company news
  • Providing thought leadership
  • Promoting events or initiatives
  • Boosting SEO
  • Social media reach

Are you missing out on ideal prospects because they simply aren’t aware of your expertise?

By authoring thought-provoking, specialized content and promoting your insurance brand’s message throughout the industry, your company will be positioned as a true leader in the field. We can set you up with the following:

  • Cross-Posts on Social Media
  • Sponsored Blogs
  • Special Report Promotions 
  • Insurance Media Interviews and Articles
  • Webinar Presentations 
  • White Paper Campaigns

So, you have a stellar new article – now what?

Let’s get your content out into the world!

We craft emails and digital newsletters to complement your content and present it to your audience in an approachable, effective way. Our team knows how to get your emails to stand out and we monitor results to ensure your message is being heard.

Are you nurturing your social media accounts to their full potential and using them to connect with current and future clients?

The world of social media is changing constantly. We can help navigate through the various platforms, allowing you to reach your target audience while fostering solid, valuable connections. Social media services include: 

  • Creating Content Calendars
  • Developing Branded Templates & Images 
  • Scheduling Consistent Posts 
  • Writing Copy for Specific Channels
  • Ghostwriting Articles, Posts & Messages

Are you looking for new and exciting ways to reach your clients? 

Having a diverse spread of content is an effective way to reach a broad audience. We can create a wide range of products to meet your needs, including: 

  • Event and Tradeshow Collateral
  • Presentation Slide Decks
  • Website Design and Content
  • Whiteboard Videos

More About Us

Direct Connection is an industry-leading advertising and marketing agency for wholesale insurance businesses.

Ready to Start?

We can't wait to assist you! Please let us know when you're available and book your free consultation now.

Are you a Retail Insurance Agency or Brokerage?

In addition to content creation for Property & Casualty insurance wholesalers, we also create a variety of written material for select retail agents and brokers. We can help position you as an industry expert, enabling you to reach prospects in a whole new way. Ask us about the power of content!

Reach out for details!

Looking for free insurance marketing tips delivered straight to your inbox?
Join our email list to be notified when we post a new article. We only send a few emails each month, and will never sell your contact info!
Before you go!

This field is for validation purposes and should be left unchanged.

This field is for validation purposes and should be left unchanged.
Join our email list and get notified when we post a new article. We only send a few emails each month, and will never sell your contact info 😊