B2B vs. B2C Marketing: 3 Differences That Can Mean Success or Failure
Both B2B and B2C marketers are working to promote products and services, but they’re faced with very different challenges...
The Big Prediction for 2020? More Cannabis Business
February 6, 2020Advertising Specialty Items, General News, Insurance, Uncategorizedcannabis, insurance, legalization, marketing0 Comments
Direct Connection2020-02-06T12:01:59-08:00As of this writing, cannabis is legal for both medical and recreational use in 11 states, and legal for...
5 Ideas for Building Your Wholesale Insurance Business Over the Holidays
December 27, 2019Advertising Specialty Items, Branding, Design, Email Marketing, Insurance, Social Media, Uncategorized, Websiteholiday, insurance, marketing, wholesale insurance0 Comments
Direct Connection2019-12-27T13:01:51-08:00For many people, the holidays are a slow period. As a wholesale broker, this may be true for you...
Should Wholesale Insurance Brokers Hire a Digital Marketing Agency?
September 27, 2019Advertising Specialty Items, Branding, Email Marketing, Marketing Plan, Virtual, Websitecontent, insurance, marketing agency, online marketing strategy, platforms, social media1 Comment
Direct Connection2019-09-27T15:16:00-07:00Digital marketing is any marketing that takes place online, from your website and email distribution list to your social...
Should You Use Paid Search?
July 19, 2019Advertising Specialty Items, Branding, Insurance, Marketing Plan, Websiteadvertising, insurance agents, insurance industry, insurance marketing, leads, paid search, pay per click, website, Wholesale Insurance Brokers0 Comments
Direct Connection2019-07-19T13:43:02-07:00PPC (or “Pay Per Click”) advertising is a type of ad where you pay a fee every time someone...
How is Email Marketing Evolving?
August 22, 2018Advertising Specialty Items, Email Marketing, Social Mediaemail, email marketing, Evolving, GDPR, marketing, Segmentation0 Comments
Direct Connection2018-08-22T11:45:51-07:00Both new legal requirements and the changing game of social media will make email marketing more strategic than ever...
Choosing a Topic for Your Next Webinar or White Paper
Direct Connection2015-06-16T08:00:00-07:00No matter how well-produced your webinar or how well-written your white paper, if it’s not on the right topic,...
Techniques Wholesale Insurance Brokers Should Be Using to Drive Lead Generation on Social Media
Direct Connection2015-02-03T08:00:32-08:00Social media can be a great way to build awareness of your brand, keep in touch with your business...
Wholesale Insurance Brokers: Nine Tips for Creating an Effective Webinar
Direct Connection2014-09-02T08:06:58-07:00Webinars are a highly effective tool for keeping in touch with the insurance agents you work with and highlighting...
How and Why Wholesaler Insurance Brokers Should Offer Webinars
Direct Connection2014-08-19T08:00:11-07:00Webinars offer a perfect opportunity for wholesale insurance brokers to build their networks, increase their business base, and generate...
