Independent agents and brokers are looking for wholesale brokers who can be reliable guides and advisors in helping them secure the right insurance policies for the insureds. To sell your services, you’ll have to prove your expertise. Your website is an ideal place to do this. Here are a few ideas for wholesale insurance brokers in demonstrating their credibility online.
Customer testimonials. You can tell your prospects all about the benefits of doing business with you as much as you want—but no matter how well-executed, your own promotional efforts will rarely be as effective as a testimonial from a customer. Heartfelt testimonials are a powerful way of demonstrating your value.
Video testimonials are particularly trendy right now, but it can be more difficult to get a customer to come to your office and be filmed (or do it themselves) than it can be to ask them to write a quick review. Both are effective, however, and if you choose to go the written route, it’s best to provide customers with a short questionnaire—no more than four or five questions at most—asking specifically about their experience with you and what they liked or noticed about doing business with you. Specific details, whether in video or print, can make testimonials particularly effective.
Videos. Moving beyond video testimonials, informative videos can also be a great way to build up your credibility. Not only do they quickly give visitors a sense of your style and personality, they’re also easy to cross-promote via YouTube and other channels. To showcase your expertise, make short videos focusing on the lines of insurance you represent; answer visitor-submitted questions; or re-enact funny hypothetical scenarios that would or wouldn’t be covered.
A blog or article library. A series of in-depth articles answering common customer questions about your insurance products is a great way to demonstrate your expertise. You could build a limited library of articles, or make it a regular blog. Blogs are great for encouraging visitor interaction, improving your SEO, and sharing other items from around the web that your visitors would find interesting as well.
Even if you don’t have years of experience in the insurance industry or a long list of customers, you can still build credibility online. Demonstrate your expertise through blogs, videos, or customer testimonials, and you can transform your website into a valuable source of information for prospects and customers.