Anita Nevins has served the P&C insurance industry in various marketing roles since 1986. In 2003, she established Direct Connection Advertising & Marketing, a boutique agency specializing in advertising, strategic marketing and communications for the industry.
Her work has helped clients connect with target audiences, increase brand exposure, drive website traffic and generate leads to grow their business. While her team has grown, Nevins continues to personally direct and consult on client campaigns and initiatives.
Nevins is also the driving force behind the Virtual Insurance Marketplace, the P&C insurance industry’s first live virtual trade show, which launched in 2010. Now branded as Spark Online Events, the concept has since been embraced by some of the industry’s leading associations and companies.