Advertising & Media Relations

Does this describe your insurance business?

  • Is your advertising and media plan returning solid results? Wait, do you have an advertising and media plan?
  • Would it be valuable for you to work with an agency who knows the ins-and-outs of placing advertisements within the Property & Casualty insurance space?
  • Have you found a data-driven advertising approach to track results and quantify a return on investment?

How We Help

We hear from insurance professionals all the time who want to execute a strong advertising campaign, but just don’t know where to start. Advertising is one of the fastest ways to build new business – but it must be set up with keen attention to your desired audience.

Direct Connection helps wholesale insurance businesses, associations, carriers, clusters, aggregates, insurtechs and service providers to reach their target!

We have spent many years working closely with the major insurance industry publications. So, we know which advertising initiatives work. This allows our clients to increase their footprint and leverage effective digital and print ad campaigns

Our intentional approach is designed to target both niche and broad audiences. When you partner with us, we provide a tailored solution that combines a wide range of approaches.

Advertising & Media Relations Services

Do you know what your digital marketing options are and how to make them work for you?

Digital platforms offer an abundance of exposure opportunities – but which ones are right for your business? We will put together a custom plan for your company, using a combination of the following: 

  • Online Advertisements
  • Paid Articles
  • Featured Listings 
  • Sponsored Blogs Posts
  • White Paper & Special Report Promotion

Are you getting the attention of your target audience and showcasing your expertise?

We know how to place a variety of editorial opportunities for your team’s benefit. From the beginning stages of content creation to pushing it out to the industry at large – we partner with the best trade publications in your space, to spread your message. Content can include:  

  • Industry Awards
  • Insurance Association Promotion 
  • Sponsored Blog Posts
  • Interviews
  • Trade Articles
  • Webinars

Did you know that print advertising is a crucial piece of getting great exposure for your company and message?

There is immense value in printed marketing materials – and print advertisements are no exception. We know which publications provide the best return on investment, and can advise on the placements that will help your business the most, such as:

  • Industry Directories 
  • Insurance Magazines
  • Event Collateral 
  • Market Guides
  • Award Announcements

When you have a new product, program, or market, are you sharing the news? 

A product is only as good as the people who know about it. We can help organize a launch that creates buzz and informs your retail agents, using a range of distribution options: 

  • Advertisements
  • News Articles 
  • Press Releases
  • Social Media Announcements

Are you capitalizing on the value of celebrating your company’s achievements and nurturing your public image? 

When your clients and peers have a favorable perception of your business, it builds confidence, connection, and overall trust. We will help you commemorate and publicize your company’s successes, such as:

  • Adding Products, Programs and Markets
  • Hiring a New Team Member
  • Reaching a Milestone Anniversary 
  • Participating in Community Events
  • Giving Back to the Industry

More About Us

Direct Connection is an industry-leading advertising and marketing agency for wholesale insurance businesses.

Ready to Start?

We can't wait to assist you! Please let us know when you're available and book your free consultation now.

Are you a Retail Insurance Agency or Brokerage?

In addition to advertising campaigns for insurance wholesalers, our marketing team can create a wide range of opportunities for select retail agents. We can help you reach new clients and expand your brand. 

Reach out for details!

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