For many people, the holidays are a slow period. As a wholesale broker, this may be true for you as well—but it doesn’t have to be. Here are a few ideas to keep connected with your audience—and keep the qualified leads coming in over the holidays.
Do a holiday giveaway. The spirit of the holidays is all about generosity. So how can you show that spirit to the agents you work with?
One way is to partner with a local business to do a giveaway—anything from a free dinner at a local restaurant to a gift certificate or discount at a local store. Send out emails and hold a virtual raffle.
Send out a holiday card. These days, with digital communication so common, direct mail is still alive and well—according to one study, 73% of those surveyed preferred direct mail to other forms of communication.
So chances are, if you send out a holiday card to the agents you work with, it’ll be well-received and appreciated—and also make you stand out from all the other companies sending e-cards this year.
Give gifts to those at the top of your list. Who are the agents you work with the most closely—and who bring you the most business? It’s important to cultivate those. Consider getting your top few agents a special gift—anything from a gift basket to an Amazon gift card, or a gift certificate to a local store or business.
Put out holiday-themed content. What insurance issues tend to crop up around the holidays for your agents? What information would help them meet their own clients’ needs at this time of year—and what should they expect?
Now is a great time to produce content that addresses holiday-themed aspects of the insurance you specialize in. This could be a webinar, instructional video, blog post, white paper, or other type of content—and it definitely helps to know what types of content do
best with your audience.
Make it personal. Insurance tends to be a very formal industry—but it’s also an industry built on relationships and trust. What can you do to make yourself more accessible and approachable over the holidays—and encourage those relationships?
One way is to show yourself and your staff in less formal situations—celebrating the holidays, getting work done, moments of levity at the office, and so on. This can help your audience see you as approachable and human, as well as an expert in your field.
The holidays don’t have to be your slow period. Embrace the spirit of giving; build excitement with giveaways; and consider what insurance issues crop up at this time of year that you could address in your content. This is only a start—the options for reaching
out over the holidays are endless.