Although social media is a great way to build your business, it can be easy to get stuck spending a lot of time on various platforms only to generate a trickle of results. It’s a common experience – but there are ways to get unstuck. Here are a few ideas.
1. Have Realistic Expectations
Bear in mind that the purpose of social media is to facilitate social interaction. If you’re not getting traction, evaluate the quality of your interactions. Are you asking questions, exchanging important information, and joining conversations? Or are you entering every interaction with an eye toward making it a business relationship?
When your time is limited, it can be tough focusing on the “social” aspect when you need to generate revenue. But don’t lose sight of the power of relationship building!
2. Understand Your Audience
Who are you speaking to, and what is it that interests them? When you understand your audience (their fears, what they struggle with, the questions they want answers to) you can tailor your content to their needs – which in turn, generates more interactions, likes, and shares.
3. Make it a Dialogue (Not a Monologue)
One mistake people frequently make on social media is to only express their own thoughts, rather than engaging in discussions with others. It’s better to treat social media as a place to start and join conversations. Make your posts open-ended – ask questions and look for feedback! This will help people connect with you on a deeper level.
4. Be Sure You’re on the Right Platform
There are many different social media platforms, and all have their own set of unspoken rules. LinkedIn is one of the most popular for those in the insurance business, but it’s far from the only one.
It’s important to ask a few questions when considering which platform to focus on. First, is your audience there in high enough numbers to make your activity worth it? And are you reaching them effectively? If not, you may want to brush up on the tools available to you on that platform (including paid advertising, if appropriate) and how to best use them.
Getting traction on social media can be a challenge, but you don’t have to be a social media expert to succeed! If you’re not getting the results you want, change your approach and try these tips – you should see great results.
Kristen Nevins, CDMP, has over a decade of experience in marketing and communications. She joined Direct Connection in early 2018 and leads the team with her extensive digital marketing expertise.
For additional information, contact Kristen at kristen@directconnectionusa.com or 707.410.7254.
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