It’s the start of 2019 and it’s time to resolve. Here are four things you can do to up your game in the coming year.
- Give your website a revamp. What’s up with your branding these days? Is your website mobile-friendly? If your branding and visuals haven’t been updated in a few years, they may be coming off a little stale—and nobody can afford to ignore the mobile market, regardless of your industry.
If your website is due for an overhaul, 2019 is a good year to make that a resolution.
- Get GDPR compliant. GDPR was a new development in 2018, and one you can’t afford to ignore if you collect information from people based in the European Union—the fees for noncompliance are steep. If you haven’t made sure your website is GDPR-compliant yet, now is a great time to get on board.
- Improve your email deliverability. If you use email for marketing purposes, you can boost success rates through an email deliverability overhaul.
Many factors affect whether your marketing emails end up in recipient inboxes or get filtered directly into spam. Make sure you’re not making any of the elementary mistakes and implement some best practices that will improve both deliverability and outcomes.
- Position yourself as a specialist. Specialists in specific types of risk are becoming more and more in demand. If you’re a generalist, there’s nothing wrong with that—you don’t have to change it. But you can change the way you market yourself.
Consider individual marketing campaigns that promote your expertise in one specific area of insurance and target agents who are specifically interested in that area. Build out landing pages on your website speaking only to one insurance interest at a time. This is a great way to jumpstart your business in the new year.
The beginning of a new year is a great time to take stock, decide what’s working for you, and try some new things to make your business even stronger. Updating your brand alone can go a long way toward landing you new business—and so can boosting your email deliverability. Targeted campaigns highlighting your specialties to a hand-picked list of agents can also help generate new business in the new year.
With theae tips, hopefully you can make this year even stronger than the last one!