A social media content calendar is a valuable tool for any insurance company. It can be a great way to organize and plan your social media campaigns while ensuring your business is posting content on a steady, consistent basis.
Content calendars can be used by any insurance company – regardless of size, budget, or sector. Putting a social media plan in place will help you build and maintain relationships with followers while increasing the likelihood they will purchase from you.
Here are some additional benefits of using a social media content calendar:
1. Improves posting consistency
Gone are the days of only posting when you feel like it. To grow an audience on social platforms and stay relevant, the more consistent you are, the better.
By having your content mapped out ahead of time, you are less likely to pass up a posting opportunity. This is especially helpful on busier days when social media isn’t at the top of your to-do list.
2. Keeps your business timely
Already halfway through your day before realizing it’s National Insurance Day? With a pre-planned content calendar, you can keep your business from falling behind when it comes to acknowledging those industry-specific holidays and events.
3. Reduces everyday stress
The life of an insurance professional can be hectic – not including the added responsibility of posting on all your social channels.
When you use a social media content calendar, all your posts are planned in advance (usually during your downtime). This adds some organization into your busier days and reduces the stress of having to come up with a post on the fly.
4. Increases your following
When you sit down and start organizing your social media plan, chances are you’ll get a burst of creativity and gain some new ideas. Great content paired with a regular posting schedule is a formula for massive growth on social media – experts have seen up to a 30% increase in following with this strategy.
Social media is one of the top marketing channels for insurance companies. It is a place where you can build relationships with customers and create awareness about your products. With a content calendar, you can improve posting consistency, be timely, reduce stress, and increase your following.
A well-designed content calendar will have an annual view, monthly view, mapped-out holidays, and places to plug in your content.
Start planning your company’s content with our free 2023 social media content calendar template today.
“He who fails to plan, plans to fail.” It’s time to get your content together! For additional information, contact Kristen at firstname.lastname@example.org or 707.410.7254.
Kristen Nevins, CDMP, has over a decade of experience in marketing and communications. She joined Direct Connection in early 2018 and leads the team with her extensive digital marketing expertise.